The convenient thing about classifications, patterns, habits and beliefs is that they help us predict the future; the results of our present behavior. We spent a lot of time learning growing up matching actions with results and forming our perceptions of the casual relationship between the two.
Patterns are a huge time saver for ourselves. Putting on our clothes is one example. If we have 5 pieces of clothing then we have 120 different ways we could get dressed. (5*4*3*2*1=120) So it is convenient and efficient to get dressed the same way each time and therefore only have 1 ordered way to dress.
Because of our use of patterns we try to apply it whenever possible to make life easy for ourselves. If we try hard enough we can usually find a casual relationship that we use to both predict and manage our life. We also easily adopt and use patterns that other people have discovered.
The problem comes when we try to apply standard patterns to subjective concepts. If we find out that we could feel bad about ourselves because of issues of self-esteem or self-worth; then, we look for a definition and a solution pattern we can apply.
The problem is that there are as many solution patterns as there are people. It's subjective. It's up to us. We look outside when we don't trust ourselves to have an answer. There is a $10 Billion dollar industry out there just waiting for us to go looking.
If we were to change our perspective slightly and say that self-esteem and self-worth were really about pride in our accomplishments. Then if we want more self-esteem; just do something; no matter how small, that you could be proud of. The what is totally up to us.
The accomplishment is in the action and subsequent feelings that we have. There is no need to look outside of ourselves we have all the tools we need.
Create your own patterns of success. Create your world your way.